No account managers, no handoffs to junior staff. When you work with Primarch SEO, you work directly with the person doing the thinking and the work.
Primarch SEO is led by Barry Boggs. I've worked in search since before Google dominated it, and today I run SEO strategy for a large multi-brand portfolio spanning thousands of locations across the country — developing strategy, directing execution, and building the reporting that leadership relies on to make decisions.
That day-to-day at enterprise scale is exactly what I bring to independent clients. I've seen what actually moves rankings across hundreds of markets, where popular SEO tools mislead you, and how to build local and nationwide programs that hold together as they grow.
I'm also a builder. Alongside consulting, I develop SEO software — including tools for listings management and Google Business Profile data — which means I understand the technical side of local search at the API level, not just the dashboard.
The result is a consultancy that's small on purpose: senior judgment, direct communication, and reporting you can actually act on.